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More Than Just Clicks: Where is the Social ROI?

May 6, 2013 By Dr. Dan-o 1 Comment

Hola Todos! A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else.  Not surprisingly, the three firms […]

Filed Under: Advertising, Facebook, Google, Twitter Tagged With: ROI

Chief Executive of the Week: Sheryl Sandberg

March 14, 2013 By Dr. Dan-o 2 Comments

Hola Todos! Without question, this has been Sheryl Sandberg’s week.  She started the week on 60 Minutes, NPR, then continued on to pretty much every major media outlet on the planet – and rightfully so.  Sheryl’s book – Lean In – addresses a very important topic in the workplace as men still hold the vast […]

Filed Under: Book Review, Corporate Social Responsibility, Facebook Tagged With: Gender, Sheryl Sandberg

Twitter Mentioned in Half of the Super Bowl Ads

February 6, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! Being one of the biggest marketing/advertising events of the year, it is not surprising that the stories are still pouring out from Sunday’s big game.  One of the more interesting one’s details how Twitter was mentioned in nearly half of the Super Bowl ads while Facebook was mentioned in just four (down from […]

Filed Under: Advertising, Facebook, Twitter, Web 2.0/Social Media Tagged With: Super Bowl

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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