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Branding is Important: Purpose-Driven Branding is More Important

February 19, 2021 By Dr. Dan-o Leave a Comment

I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]

Filed Under: brand, Corporate Social Responsibility, Marketing Research, Uncategorized

Brands, Brands, Who Owns the Brands?

July 7, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! I need to apologize for the radio silence for the past few weeks.  It’s summer and summer is all about being outside.  We also had an incredible vacation to Puerto Rico for some R & R.  But the main reason DigNuggetville has been quiet (but not my Twitter stream) has been the World […]

Filed Under: brand Tagged With: infographics

Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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