Hola Todos! Being one of the biggest marketing/advertising events of the year, it is not surprising that the stories are still pouring out from Sunday’s big game. One of the more interesting one’s details how Twitter was mentioned in nearly half of the Super Bowl ads while Facebook was mentioned in just four (down from […]
The Super Bowl – The Black Out Bowl – USA Today Ad Meter was OFF…
Hola Todos! The Super Bowl is always the biggest advertising night of the year where we usually see some of the most creative work in the field. Interestingly, some of the most creative work happened during the blackout – now dubbed “The Blackout Bowl.” Twitter absolute lit up 4 to 5 minutes in to the […]
Why Waste Your $3.8 Million on a 30 Second Super Bowl Ad?
Hola Todos! I have an ROI mentality when it comes to spending marketing dollars. The idea of spending $3.8 million dollars on a TV ad, when it will be very difficult to determine what I will get in return for the money – – strikes me funny. If I can’t track it, perhaps it is […]
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