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Twitter Mentioned in Half of the Super Bowl Ads

February 6, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! Being one of the biggest marketing/advertising events of the year, it is not surprising that the stories are still pouring out from Sunday’s big game.  One of the more interesting one’s details how Twitter was mentioned in nearly half of the Super Bowl ads while Facebook was mentioned in just four (down from […]

Filed Under: Advertising, Facebook, Twitter, Web 2.0/Social Media Tagged With: Super Bowl

The Super Bowl – The Black Out Bowl – USA Today Ad Meter was OFF…

February 4, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! The Super Bowl is always the biggest advertising night of the year where we usually see some of the most creative work in the field.  Interestingly, some of the most creative work happened during the blackout – now dubbed “The Blackout Bowl.”  Twitter absolute lit up 4 to 5 minutes in to the […]

Filed Under: Advertising, Web 2.0/Social Media Tagged With: Super Bowl

Why Waste Your $3.8 Million on a 30 Second Super Bowl Ad?

January 31, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! I have an ROI mentality when it comes to spending marketing dollars.  The idea of spending $3.8 million dollars on a TV ad, when it will be very difficult to determine what I will get in return for the money – – strikes me funny.  If I can’t track it, perhaps it is […]

Filed Under: Advertising Tagged With: ROI, Super Bowl

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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