Hola Todos! A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else. Not surprisingly, the three firms […]
Content Marketing: A Primer
Hola Todos! One of my colleagues in the Stillman School of Business sent me this article from the New York Times discussing a SEO/SEM content marketing strategy (e.g., search engine optimization/search engine marketing). The faculty member had a few questions but I noticed this article was really a good primer on what content marketing is […]
The Wild, Wild West of Mobile Advertising
Hola Todos! To be 100% direct, the nascent but developing mobile advertising market is what I call the wild, wild west – meaning there are no rules or established practices commonplace in more well developed areas of advertising. The following article “The Incredible Shrinking Ad” from The Atlantic is solid and examines this topic in […]