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Do You Need Storytelling Skills? Here’s The Short-List of my Favorite Storytelling Books

March 31, 2021 By Dr. Dan-o 1 Comment

Hola Todos! The most recent Marketing Club meeting, featuring a panel of seasoned marketing researchers, was a lively discussion centered around skill set recommendations needed for a successful marketing research career. [And] During the session, multiple hard skills were discussed [but] the conversation kept shifting back to soft skills and one soft skill in particular […]

Filed Under: Book Review, Persuasion, Storytelling

What is Clubhouse? Is it a Useful Platform to Build a (Sports) Community?  

March 6, 2021 By Dr. Dan-o Leave a Comment

Hola Todos! We’ve been having fun in my Digital Marketing class this spring and we often discuss (via our Topic Talks) what are… “the top 5 stories in digital?” One of my goals for this class is to prepare the students for their future digital marketing job interviews. Without question, one of top stories of […]

Filed Under: Web 2.0/Social Media Tagged With: Clubhouse

Branding is Important: Purpose-Driven Branding is More Important

February 19, 2021 By Dr. Dan-o Leave a Comment

I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always looking for new material on the topic. In essence, there is a cacophony of marketing information in the marketplace. Brands, […]

Filed Under: brand, Corporate Social Responsibility, Marketing Research, Uncategorized

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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