Every so often, something just catches my eye. We all know that our smart phone cameras are better than most point and shoot cameras we used in the past as evidenced by the sharp decline in sales of point and shoot cameras over the past two years. Besides who wants to carry two devices? Moreover, its much more difficult to share photos in a point and shoot. Did I mention neat filters?
So it is not surprising that we’re seeing innovation in the smart phone – camera space. However, it is very surprising who is doing this innovation – not Apple or any other consumer electronics company. It’s Will.i.am – of the Black Eye Peas! Check out this video of his high-end camera add-on to the iPhone.
Something to think about today.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University