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Why Waste Your $3.8 Million on a 30 Second Super Bowl Ad?

January 31, 2013 By Dr. Dan-o Leave a Comment

Hola Todos!

I have an ROI mentality when it comes to spending marketing dollars.  The idea of spending $3.8 million dollars on a TV ad, when it will be very difficult to determine what I will get in return for the money – – strikes me funny.  If I can’t track it, perhaps it is not worth the investment?  At the very least, we should consider a few alternatives.

What I like about the this Super Bowl article is it at least entertains the idea that one could get a lot more bang for the buck, as well as, trackable return by spending your $3.8 million via other means such as at least 8 days of homepage ad units on YouTube for up to $500,000 a day.
 For businesses that do not sell directly to the end user, perhaps the digital route is not all that much better but for any business that can directly convert online, I’d recommend spending your marketing dollars where they are easier to track.

Something to think about today.

Best regards,

Dr. Dan-o

 

 

Daniel M. Ladik, Ph.D.,

 

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

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Filed Under: Advertising Tagged With: ROI, Super Bowl

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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