Being one of the biggest marketing/advertising events of the year, it is not surprising that the stories are still pouring out from Sunday’s big game. One of the more interesting one’s details how Twitter was mentioned in nearly half of the Super Bowl ads while Facebook was mentioned in just four (down from eight last year). For those keeping score at home, Instagram and YouTube were each mentioned once while Google+ when unmentioned.
Towards the end of his post, Matt McGee concluded:
“When it comes to second-screen advertising, it’s Twitter’s world now and there’s no close second place.”
I’m not sure I would agree here. Twitter is all about immediacy and if the goal of the advertiser was to engage their audience now vs. later, then Twitter is the better platform. I think much more data crunching is needed before we can claim that Twitter owns the second-screen.
What Matt and I will agree on is that Twitter is the better platform to capitalize on something quick – like the Blackout Bowl:
“They even took to Twitter for some quick and clever “blackout bowl” newjacking when the power went out in the Superdome during the third quarter. And, as Twitter’s advertising staff revealed, it only took four minutes for Twitter advertisers to start bidding on “power outage” as a search term.”
Something to think about today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University