To be 100% direct, the nascent but developing mobile advertising market is what I call the wild, wild west – meaning there are no rules or established practices commonplace in more well developed areas of advertising. The following article “The Incredible Shrinking Ad” from The Atlantic is solid and examines this topic in the tradition of 1,000+ word journalism that is becoming more rare these days.
Daniel M. Ladik, Ph.D.,
Associate Professor of Marketing
Stillman School of Business
Seton Hall University