As you know, one of my most recommended Apple blogs is Philip Elmer-DeWitt’s Apple 2.0 blog on CNNmoney.com. In one of his recent posts, Philip forecasts a new war brewing between Google and Apple of online marketplaces (click here).
It’s a must read but here a few interesting tidbits:
“But there was one announcement that should give Apple pause: The rebranding of the Android Marketplace into Google play. It’s no secret that the Android platform — despite its dominance in terms of smartphones sold — has been struggling to hold its own against Apple’s iTunes. Although Android has nearly caught up to Apple in the sheer number of available apps (650,000 vs. 600,000), in almost every other respect it trails far behind. iTunes users listen to more music, buy more apps, keep them longer, look at more ads, purchase more products and generate far more revenue ($1.9 billion in fiscal Q2 alone).”
Check it out when you get the chance.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University