The 1% Rule: Not All Members Are Equal

Hola Todos!

I was having a conversation with a professor the other day and we were discussing web communities and user participation.  Our chat brought me back to something I had heard in the past and wanted to share as a DigNuggetville Keyword Term: The 1% Rule.

Roughly speaking, it is very common within an Internet community or social network that 1% or less of the total members actually create content while most members are more passive participators in the community. Roughly speaking, the community will consist of creators (1%), some contributors (9%), but mostly passive observers (90%).  Sometimes the 1% Rule is also called the 90-9-1 Principle but also represented as an 89-10-1 ratio as well.

So next time you see that Twitter feature article in the press, take notice how Twitter tries to defines “a user” and then reflect back to the 1% Rule.

Something to share today…

Best regards,

Dr. Dan-o


Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University



Leave a Reply

Your email address will not be published. Required fields are marked *