Continuing our theme for the week, book recommendations and/or TED sessions, I’m going to do both today.
One of the best books I’ve read this year is The Art of Choosing by Columbia Business School professor Sheena Iyengar. Professor Iyengar is social psychologist and one of the world’s experts on choice. In her excellent TED talk (click here), Professor Iyengar gives us four techniques to deal with choice overload.
Something to think about today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University