Join the World’s Biggest Huddle: The Super Bowl is coming to NJ!

Hola Todos!

The 2014 Super Bowl will be played in Giants/Jets Met Life Stadium – the first cold weather Super Bowl in decades.  I’m happy to say I’ll be part of this event as I am a member of the Social Media Team for the Super Bowl Host Committee.  We had our first meeting in mid-September and we will have our next one towards the end of October.

I’ll have more to say about the Social Media Team as we progress but for now, please like our Facebook page, follow us on Twitter and check out the video on our YouTube channel.  How often do you see the Statue of Liberty with shoulder pads?

 

Best regards

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Super Bowl Ads – At $166,667 a Second

Hola Todos!

I hope you all enjoyed the game.  Congratulations goes out to Giants and Eli fans and sympathy to the Patriots and Tom fans.  (Us Eagles fans know how you feel Boston fans).  However, congratulations should also go out to NBC/Comcast for selling out (early) all 54 of those $3.5 million dollar ads we just saw on the Super Bowl; that’s $189 million bucks – Wow (and that was just during the game)!

I’m sure we all had our favorites.  The USA Today favored the dogs (e.g., Doritos, VW, and Bud Light’s Weego – click here) while The Wall Street Journal favored the cars (e.g., Acura, Chrysler, VW – a triple whammy with dogs, cars AND Star Wars, as well as, Honda/Ferris Bueller – click here).

Personally, I thought top honors should go to the $5.84 million Chrysler/Clint Eastwood spot and CNNMoney.com agreed (click here).

While I enjoyed many of the ads last night, the one I feel that will stick with me for a few days, the one that made me think, the one that made me feel – was the Chrysler halftime spot. The ad was created by one of the top ad agencies of my generation – Weiden + Kennedy.  Weiden + Kennedy is famously Nike’s long-time advertising firm and they also made the Coke polar bear spots last night which also fared well.

In my eyes, a successful advertisement has to convey a story to get the brand message to imprint in viewers’ brains.  A tip of the hat goes to the Weiden + Kennedy for telling the best story of night and I bet that story will last longer in water cooler discussionland than another other story we saw last night.

Best regards

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University