The Social Media Communication Center at Super Bowl 48: Part II

Hola Todos!

As promised in part I, I wanted to follow up with another post after my experience in the Social Media Communications Center was complete.  If I were to use just one word that could sum up the experience, it would be dialog. I was very impressed with how the SMCC team was (1) able to keep up with the volume of tweets coming in and (2) how much of the overall percentage of tweets coming out of the SMCC were part of a dialog.

SMCC photo

 

Perhaps the most overused word in all social media is engagement.  I get that, and I understand why the word engagement is so popular, but I feel dialog is much more apt.  I’m ball parking the number here but I would say north of 95% of all tweets coming from the @NYNJSuperbowl handle were part of a dialog.  It is one thing to listen in on conversations in social media, and it is entirely another thing to have a seat at the table and dialog within those conversations; that’s my nugget from this experience!

To wrap this post up, here’s the latest from around the web on the SMCC:

-Speaking of social media listening, keeping up with all those tweets would have not been possible without the excellent social media listening software from Tracx

Three takeaways from the SMCC

-Fox came in with their football robot Cleatus and video 1 has a nice short overview video of the SMCC while video 2 is a 1 minute highlight reel of the whole super bowl week.  This 2nd video has excellent inside shots of the SMCC.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Social Media Listening: Apple & WWDC

Hola Todos!

Last week was a big week for Apple.  At the World Wide Developers Conference (WWDC), Apple debuted new Mac Airs, Mac Pro, iTunes Radio, iOS7 and OSX Mavericks.  Wondering what was the most talked about of these new announcements?  In an excellent exemplar of social media listening, Philip Elmer-DeWitt on his Apple 2.0 blog linked to an interesting analysis by Silicon Valley based social media monitoring firm called Viral Heat.

According to their report, Viral Heat detailed iOS7 was the winner with 417,336 tweets, 15,082 Facebook comments, 15 Pinterest pins, 20,800 mentions on the real-time web, and 3,097 videos (not sure if these were YouTube, Vine, or something else).

Regardless if you’re a Mac person or not, social media listening and reports like this one are more commonplace then ever.  And, this type of analysis is not limited to big events or conferences.  I know for a fact, that major CPG firms track 24/7 their top-tier brands on the social web.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University