Privacy…Lost – Part II: What Siri Knows About You

Hola Todos!

In Monday’s post, I opened up the privacy discussion by linking to a number of articles that illustrate how much the marketers know about us (scary stuff).  Continuing this discussion, an interesting report from Wired magazine details how the queries on Apple’s Siri are held for two years before they are deleted. Apple keeps these queries to help improve the service but at the same time, the queries are not linked to your Apple user ID or your email address – just some random number that serves as the file name.  After 6 months, the random file number is deleted and all queries are held anonymously. After 24 months, all queries are deleted.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University