Marissa Mayer’s 1 Year Anniversary at Yahoo: Job Well Done!

Hola Todos!

This week marks Marissa Mayer’s 1 Year Anniversary as the CEO of Yahoo.  Without question, I was a fan of Marissa when she started and I’m still a fan today.  The stock is up 70% since Marissa took the helm but even more impressive is Yahoo acquired 16 startups in this short time – all high-growth mobile or social businesses.  While most were a means to acquire top talent, others like Tumblr, Qwiki, and PlayerScale will keep their teams intact.

Most important – Yahoo is now a focused company with four main zones: core business (content, apps and search), social, gaming, and video (chat and conference calling).  On the downside for the year, Yahoo’s short-term growth has been flat.  Yesterday’s earning call reflected as much.  However, the balance sheet looks better, with profits up and debt down.  Plus, for the first time in what seems like forever, Yahoo’s page views (its main source of revenue) were up after years of declines.  Most of these gains can be attributed to refreshed versions (both desktop and mobile) of Yahoo Mail, weather, sports, news, and Flickr.

In sum, Yahoo had a solid year.  The slide has ended, the company is focused, top talent is flowing in and not out, and Yahoo is positioning itself towards a mobile future.  I look forward to what lies ahead in year 2.

Best regards

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

 

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

 

Yahoo, Yahoo and More Yahoo!

Hola Todos!

No question that the biggest story in the week as been Yahoo! and their dynamic new CEO Marissa Mayer.  One of the latest has been detail on her pay and bonus package (click here).  With 5 CEOs in the last 5 years, I guess I should not have been surprised that Marissa’s full package vests in 5 years.  By contrast, Apple CEO Tim Cook’s package vests in 10 years.

One of the best articles of the week is courtesy of Douglas Rushkoff  (click here) who although is favorable on the hiring, is mindful a massive turnaround in the web 1.0 or web 2.0 era hasn’t happened.  Sure IBM and Apple are classic tech turnaround case material but these were hardware and software companies; digital problem children are either bought out for their technology/patents or just go under.

Who am I to sit out on this party? Check out comments by Dr. Dan-o on E-Commerce Times (click here).  Erika Morphy does a nice job detailing arguments for and against Yahoo’s new CEO.

Enjoy!

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Yahoo is Going to Save itself!

Hola Todos!

I have been critical of Yahoo on the blog (try here and here) but now, Yahoo will be a firm to follow with the addition of former Google employee #20 Marissa Mayer.  Finally, Yahoo has itself a leader who will use her product and advertising knowledge gained at Google to steer Yahoo in the right direction.  The surprising and unexpected news broke on the NY Times Monday afternoon (click here).  Here is so much to talk about with this story that I am just going to blurt for now:

-Congrats for Marissa who jumped a few levels of the executive tree to land the CEO gig.

-Marissa is now one of 20 female CEOs in the Fortune 500.

-She could not have been very happy in the Page tenure as she was not given a significant position when he became CEO.

-I see this as a major blow to Google as the Page tenure has not smooth by any stretch of the imagination.  I feel Yahoo’s luck in landing Mayer has just as much to do with the lack of vision and/or conflict at Google with Page.

-Yahoo should be able to attract stronger talent (including some future Google defections) in the hyper competitive valley environment.

That’s it for now – I am sure I’ll be blurting about this more in the weeks to come.

 

best regards

Dr. Dan-o