Learning to Master LinkedIn

Hola Todos!

I was listening to the Social Media Examiner podcast the other day and learned a few new nuggets about LinkedIn.  Podcast host Michael Stelzner interviewed Stephanie Sammons who writes exclusively about LinkedIn for Social Media Examiner.  Stephanie dove into a number of excellent topics such as how to generate leads, the power of groups, optimizing your profile and some rules of thumb on whether to link to someone or not.

Of all the social networks, I use LinkedIn the most so any nuggets I can find go straight to my journal.

Something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

LinkedIn Missed the Boat: Microsoft Buys Yammer

Hola Todos!

The headline I heard this morning on NPR (read full story from CNNmoney.com, click here) did not surprise me – Microsoft Buys Yammer – but at the same time, I’m disappointed in LinkedIn.  Perhaps LinkedIn did not have the cash (although it could have been an all stock deal) or they did not see a strong business model in Yammer or they could have been strategically asleep (perhaps) – regardless, LinkedIn missed the boat on this opportunity.

Yes, LinkedIn is the best B-to-B social network going (I’m a big user) but at the same time, LinkedIn should not be so myopic (click here) and just define itself as a massive, digital, and interactive Rolodex.

In my eyes, LinkedIn should position itself towards digital services that are B-to-B.  Yammer would have been a nice fit.  WebEx would be an excellent premium service to LinkedIn users.  Even live chat to have a team meeting among multiple members would be a nice service to offer its users.  What about Ning?  Microsoft bought Skype a while back for $8.5 billion and I was thinking these same myopic thoughts about LinkedIn.  However, at the time LinkedIn was not a public company and $8.5 billion is a ridiculous amount of cash to spend on a firm that did not have a strong positive net cash flow.

The lesson is:  if a firm defines itself to narrowly (e.g., myopically), the firm could find its business out of flavor in the near future.  Monster.com and CareerBuilder.com are both struggling at the moment because the business that they defined for themselves 5 to 8 years ago isn’t viable to today’s marketplace because of LinkedIn.  I just hope that LinkedIn does not find itself in the same predicament 5 or 8 years from now.

Something to thing about today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

25 Solid LinkedIn Tips

Hola Todos!

As I have said before in class, LinkedIn is a necessity in today’s corporate world.  The following article (click here) does nice job highlighting a number of solid tips.  Extra focus on the final eight is key, in particular, “groups” and “answers.”

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University