I was listening to NPR this morning on the way to Seton Hall and I heard an interesting Apple story. To make a long story short, Apple seems to have found its mojo again with its most recent “Every Day” advertising campaign. First, we got the “Every day, more photos are taken with the iPhone than any other camera” while the latest is “Every day, more people enjoy their music on the iPhone than any other phone.”
It’s this second ad that’s got the blogosphere all- a-Twitter. At approximately the 30 second mark, there is a close-up on a young hipster wearing a rather odd looking unknown watch. In TV campaigns, nothing is left up to randomness so some are wondering if this is the new iWatch or just some prototype for Apple to gage the chatter?
WWDC is just two weeks away with a keynote from Mr. Cook. I guess we’ll just have to wait and see…
Something (the commercials) to watch today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University