Of all the free social media tools out there, by far the most useful is Google Analytics. I use Google Analytics at least two or three times a week to check on the DigNuggetville Blog. While listening to the Social Media Examiner podcast hosted by Michael Stelzner the other day, a caller question suggested an excellent YouTube “how to” video on setting up Google Analytics on a WordPress blog. Even if you do not use WordPress, the content is still extremely easy to translate over to your platform of choice.
Something to check out today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University