Hola Todos!

A few blog posts back, I mentioned I met Brain Solis at a Philly Tweet-up when Brian was in town to discuss his new book “What is the Future of Business.”  I’m reading the book now and with a nice jolt of serendipity, Michael Stelzner of the to the Social Media Examiner podcast recently interviewed Brian.  The podcast provides a nice book summary and overview, as well as, explains in detail the four different “moments of truth.”

Something to check out today…

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

Hola Todos!

Last night, I went to the Old City section of Philadelphia for the Philly Tweetup w/Brian Solis. Brian was in town to talk about his new book “What is the Future of Business?” My current and past students will understand this immediately when I say… this is a strategy book.  Brian lays out the why much more than the how – the idea is for the reader to start their journey (e.g., their Hero’s Journey) to apply the how.  I read the first three chapters last night and I enjoyed the message and the design (and I mean design as the book was designed from front to back).  I thought the early chapters were sharp as they have a strong focus experience – particularly – the customer experience.

This is something to check out today…

Best regards,

Dr. Dan-o

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University