I was having a conversation with a professor the other day and we were discussing web communities and user participation. Our chat brought me back to something I had heard in the past and wanted to share as a DigNuggetville Keyword Term: The 1% Rule.
Roughly speaking, it is very common within an Internet community or social network that 1% or less of the total members actually create content while most members are more passive participators in the community. Roughly speaking, the community will consist of creators (1%), some contributors (9%), but mostly passive observers (90%). Sometimes the 1% Rule is also called the 90-9-1 Principle but also represented as an 89-10-1 ratio as well.
So next time you see that Twitter feature article in the press, take notice how Twitter tries to defines “a user” and then reflect back to the 1% Rule.
Something to share today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University