The South-by-Southwest Interactive Conference (AKA SXSWi) wrapped up yesterday. More than 30,000 people, up 25% from last year, attended the dizzying array of sessions and celebrity appearances (e.g., Al Gore, Elon Musk, Steve Carell, etc). The world’s first crowdsourced car was unveiled. One of the big themes at this year’s SXSWi was hardware over software including 3-D printing and the marker-bot movement.
Perhaps most interesting to attendees was the in-depth demo of Google Glass. Mashable had Google as the clear winner of this year’s SXSWi as Google Glass accounted for 21% of all brand conversation at the conference. I highly suggest checking out the article as it features an excellent infographic on all the top conversations at SXSWi.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University