Today is all about the NFC and AFC championships but tomorrow, millions of fans will be planning their trip to our region to be part of Super Bowl XLVIII. The centerpiece of the fan experience will be Super Bowl Boulevard – 13 blocks from Herald Square to Times Square. Open from noon to 10PM daily starting Wednesday January 29th, Super Bowl Boulevard will feature a 60 foot high, 180 foot long Toboggan Run in the middle of Times Square, a pavilion with the Vince Lombardi Trophy, the Huddle Shuttle and an autograph stage. If the Toboggan Run is not unique enough for you, the nightly LED outdoor Video Park (between 35th and 36th Streets) will be a total immersive sensory experience using the buildings up and down Broadway as screens.
The Super Bowl Host Committee along with the NFL prepared an excellent video showing the highlights of Super Bowl Boulevard – it can’t be missed.
For more information on all the Super Bowl XLVIII events and updates, visit www.nynjsuperbowl.com or follow them on Twitter @NYNJSuperBowl.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University