Summertime Book Recommendations

Hola Todos!

As you know, I believe in nuggets – or takeaways that you can use throughout your business career.  One excellent way to pick up new nuggets (and perhaps slide them in your journal) is to read an excellent book.  Many of you have been asking for recommendations so I decided to do a blog post on the topic.

These are in no particular order – go to Amazon to find further detail on these titles.  If there is a more particular interest, drop me an email and we’ll go deeper into a more specific topic OK.


Dr. Dan-o


The Classics (these are three of my top recommendations of all time)

How To Win Friends and Influence People, by Dale Carnegie  – an excellent networking and persuasion book

Influence: Science and Practice, by Robert Cialdini – the best persuasion book ever written

Made to Stick, by Chip and Dan Heath – the 2nd best persuasion book ever written


Anything by Malcolm Gladwell but particularly The Tipping Point and Blink – why you might ask? First, they are excellent and second, everyone else has read these so get in the loop!

Anything by Jim Collins but particularly Good to Great and Build to Last – see comments above about Gladwell


The Paradox of Choice: Why More is Less, by Barry Schwartz – my favorite consumer behavior/consumer choice book and the inspiration of much of my academic research at the moment


Other excellent consumer behavior/consumer choice book you ask?  Check out,

The Art of Choosing, by Sheena Iyengar

Nudge, by Richard Thaler & Cass Sunstein

Predictably Irrational, by Dan Ariely


I can’t forget How Customers Think, by Gerald Zaltman – a classic!


Social/Digital Media Books

What Would Google Do? by Jeff Jarvis

The Wisdom of Crowds, by James Surowiecki (although this one pre-dates social media – it uses all the best theories to describe the power of social media)

The Long Tail, by Chris Anderson

Crowdsourcing, by Jeff Howe


Books I just finished this month:

Contagious, by Jonah Berger – a great persuasion/word-of-mouth book

The Storytelling Animal, by Jonathan Gottschall – I love books on storytelling

How Children Succeed, by Paul Tough – this is a child behavior/learning theory book which highlights the grit test


How can I forget about Apple?

Steve Jobs, by Walter Isaacson

Inside Apple, by Adam Lashinsky


Books I have for this summer:

What’s The Future of Business? By Brian Solis (I am reading this one right now)

Lean IN, by Sheryl Sandberg

The Power of Habit, by Charles Duhigg

The Start-Up of You, by Reid Hoffman and Ben Casnocha (a networking book from the founder of LinkedIN

The No Asshole Rule, by Robert Sutton – an interesting leadership book

Wired for Story, by Lisa Cron – I love storytelling books

This is Your Brain on Music, by Daniel Levitin – a neuroscience book that is close to storytelling


-The Why of Networking: Interpersonal vs. Social Networking, by Daniel M. Ladik and Chris Strom – sorry this one is not available yet – we’re writing it…



2 thoughts on “Summertime Book Recommendations

  1. Pingback: Summertime Book Recommendations: 2015 Edition | Marketing Strategy Blog | Dig Nuggetville

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