Steve Jobs Book Summary: I Wonder if Yukari Iwatani Kane Should Be Afraid of the Ghost of Steve Jobs?

Hola Todos!

In the previous post, I more than suggested that Tim Cook is not afraid of the ghost of Steve Jobs.  After reading all the reviews, I wonder if Yukari Iwatani Kane should be afraid of the ghost of Steve Jobs?  If anyone could figure out a way come back from the dead and haunt someone, Steve would.

Let’s just say that Yukari Iwatani Kane was not kind to Apple and Company in her book “Haunted Empire” about the post-Steve Jobs era.  Apple CEO Tim Cook called it “nonsense” and I knew she would show up as a talking head on CNBC. Yukari Iwatani Kane reacted “surprised” by the comment and said “I must have touched a nerve.” As, John Gruber of Daring Fireball interpreted:

Somehow I doubt she was surprised by her conclusions. As for why Cook saw fit to comment, sure, it could be because her book hit painfully close to home. Or, it could be that it truly is nonsense. Reviews thus far clearly suggest the latter.”

I’m still debating whether I’m going to pick up the book and give it a good read but for now, here’s a few “Haunted Empire” book summary links:

-Philip Elmer-DeWitt – Apple 2.0 Blog 

-Seth Weintraub –

-Rene Ritchie – “Haunted Empire review: It’s the book about Apple after Steve Jobs that’s the real horror story

-Jason Snell – Macworld


Best regards,

Dr. Dan-o


Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

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