Hola Todos!
I have been blurting about social TV in class for some time now but to my surprise, there has been few solid articles addressing the topic. Thankfully, Mike Mikho of Big Fuel in NYC did a nice thought piece in Advertising Age that provides a number of nuggets such as: “Consider social as an amplification tool for a TV-heavy marketing plan and plug it into a media-mix model” and “Broadcast marketers are starting to create engaging, sharable content to leverage the long-term benefits of social, and social marketers are working more closely with broadcast teams to amplify reach and drive calls to action.”
Something interesting to check out today…
Best regards,
Dr. Dan-o
Associate Professor of Marketing
Stillman School of Business
Seton Hall University