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Social and TV: Coming of Age

October 18, 2012 By Dr. Dan-o Leave a Comment

Hola Todos!

I have been blurting about social TV in class for some time now but to my surprise, there has been few solid articles addressing the topic.  Thankfully, Mike Mikho of Big Fuel in NYC did a nice thought piece in Advertising Age that provides a number of nuggets such as: “Consider social as an amplification tool for a TV-heavy marketing plan and plug it into a media-mix model” and “Broadcast marketers are starting to create engaging, sharable content to leverage the long-term benefits of social, and social marketers are working more closely with broadcast teams to amplify reach and drive calls to action.”

Something interesting to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

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Filed Under: Advertising, IMC, Web 2.0/Social Media Tagged With: social TV

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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