Privacy, or they lack of, is a meaty topic worthy of a Ph.D. effort. The more I read articles like the two I read last week, the less I should be surprised but it never turns out that way.
The first of these posts, from CNN.com, highlights the firm Acxiom, one of the largest data brokers in the business. A PBS documentary that runs a few years back detailed that Acxiom processes a billion pieces a data per day. Don’t miss the 3-minute video by CNN interviewing the CEO.
The second of these posts in The Atlantic highlights how data firms forecasts and targets consumers. The link as an excellent exemplar of a data forecast or chart (scroll half-way down) highlighting the level of data and analysis these firms do on individual consumers. The “don’t miss” in this post is the link to a previous article on how Target dataminded for future potential parents.
Something to check out today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University