Persuasion: Tell people what is in it for THEM

Hola Todos!

While reading through my inbox today, I came across an excellent quote from Philadelphian Benjamin Franklin:

“If you would persuade, you must appeal to interest rather than intellect.”

This not the first quote on DigNuggetville nor do I expect it to be the last from Big Ben.  Mr. Franklin’s quote reminds me of one of my top nuggets or takeaways from my Principles of Marketing class:

“Tell people what is it in for them, because if there is something in it for them, they will be interested in what you have to say.”    

In sum, if you want to be persuasive, appeal to the individually personally – it’s better then using pure logic or an argument.  Wikipedia’s persuasion entry has an excellent round-up on persuasion ideas and theories.

Something to check out today…

Best regards,

Dr. Dan-o



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