Journalist Michael McDermott contacted me awhile back to discuss the wild, wild, west world of social media. He was putting together an article for Comcast employees that would be associated with Inc.com.
I thought he did a fine job examining the multiple perspectives of social media including emphasizing the two-way nature as well as stressing metrics. No surprise to the DigNuggetville readers that I highlighted a bottom-up perspective as I have in many presentations.
This is a good one to forward along to co-workers who are get getting their feet wet in this cloudy pool we call social media.
Something to think about today…
Assocaite Professor of Marketing
Stillman School of Business
Seton Hall University