Market Orientation: Best Buy is NOT Market Driven nor Market Driving

Hola Todos!

Echoing a popular theme on, perhaps the non-market orientated stories make better articles.  Either way, I just see them almost everywhere I read.  Last week it was Nokia (click here).  This week, its Best Buy.

I was reading this morning on and here’s another firm in a downward spiral – Best Buy (click here).  Once the poster child for market orientation, now internal power struggles as well as plain stupidity may be Best Buy’s downfall.

Something to think about today…


Best regards,

Dr. Dan-o


Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University


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