Being halfway though the year, it’s a great time to do strategic review on how things are going. In addition, there is still time to make corrections with 180 plus days left in the year to go.
So here we go…
#1 – Focus & Simplify – I have to be honest here, staying on task is NOT easy. Too many things pop up – too many fires need to be put out – too many things I just can’t say NO to. I have my goals and “to-do” lists well organized on my iPhone, yet it’s still hard to stay on task. I’m glad its summertime when its easier to recharge the batteries and refocus. As per yesterday’s Leadership post and as always, we need to place our Big Rocks First (click here) to stay ahead and plan forward.
#2 – I need 2 academic research articles published this year – Of the 5 goals, this one is still the most important of the five. I’ve very confident that by the end of the summer, I will have two articles back in the review process. These two articles have been TASK #1 over the past four weeks and they are both moving along nicely.
#3 – Run the Broad Street Run – CHECK, Done, Accomplished – However it was ugly…very ugly – so ugly, that I was going back and forth for the 2 hours and 12 minutes of that 10 mile run between never doing this again and doubling-down to redeem myself next year. The fact of the matter was I was not healthy that weekend and it was very uncomfortable to run (I will spare you all the details). I’ve run Broad Street 45 to 50 minutes faster in my younger days and just three years ago, completed the race 35 minutes faster. Two weeks after Broad Street, I ran a five-mile race in 45:32, which is slightly higher than 9-minute miles (much closer to where I was physically). I’m still running and playing soccer in a pick-up men’s league. I’ll see if I do any more races this year.
#4 – Take a Deep Dive into Twitter – of the5 goals, I’ve worked the least on this one. Now 1/2 through the year, I’m surprised that Twitter has not captivated my imagination. I find Twitter useful and I will fully agree, it is best when you need to do a conversation – usually an immediate conversation. As the number of people I follow increases, I find it more difficult to follow conversations. I need to experiment more with Twitter Lists.
#5 – Double my DigNuggetville Traffic – I can say that I’m 1/3 of the way to this goal. Over the summer, a complete overall and resign of the site is in order. When things got really busy in May, I stop posting for almost four weeks, however, my daily traffic did not fall off the cliff as older posts with Google Juice kept getting hits. More progress on this goal will occur before the end of the summer.
Thank you all for listening. Stay tuned for the end of the summer roundup.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University