Let’s Fix Groupon’s Business Model

Hola Todos!

Groupon is often dissected in the business press (almost always negatively in the past few months) as their business model is not producing the revenue expected pre-IPO.  Recently, I was asked to write an editorial on Groupon on www.commpro.biz and the following story was posted (click here).

Something to think about today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

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