Attached for your review, is a presentation I recently shared with the AAF/Marketing Club of Seton Hall University. The presentation is a shorten version of an article I published in Marketing Management titled “CMO Leadership for the 21st Century.”
In summary, CMOs of social media firms must shift their leadership mental model to make decisions with their customers (e.g., the crowd) and not just for them. Links to the presentation and the MP3 audio track for the session with narration can be found below.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University