Is Valentine’s Day a Concoction by Marketing firms like Hallmark and American Greetings?

Hola Todos!

The answer to that question is…NO or at least the origins of Valentine’s Day is not a marketing concoction.  As described by the Virtual Museum of Canada (click here), the origins of the holiday can be traced back to the life of a Christian saint and an ancient Roman festival. Wikipedia is also always useful and does a more extensive background on the Saint that burned at the stake on February 14th (click here).


Best regards,

Dr. Dan-o


Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University




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