Yesterday was Apple Day as I was calling it and Apple loves to share the full keynote with the world. Apple decided it was going to segment the market even more than before. Perhaps, John Gruber of Daring Fireball put it best:
“This move is about establishing the iPhone as a two-sibling family, like how the MacBooks have both the Airs and the Pros. Think of the 5C as the Air, and the 5S as the Pro. Or iMac and Mac Pro. The iPhone is growing up as a product family.”
Most much of the press this morning will be talking about the colors of the 5c or the finger-print ID of the 5s, but I think the new camera features in the 5s (slow motion HD recording) are just incredible. Your phone is no longer a “good substitute” for your point and shoot camera, it is better that your point and shoot camera. I’ll be posting more reviews as I see them but here’s another.
Perhaps the most interesting thing that happened yesterday is Apple’s stock tanked – in a major way: Wall Street was not impressed. I was talking with a number of reporters yesterday (here’s Dr. Dan-o in Forbes and here’s Dr. Dan-o in The Washington Post) and I was emailed this line back:
No sizzle in today’s announcement….no sizzle from Apple in quite some time.
Well, this statement isn’t totally inaccurate. Regardless if the lower end model iPhone 5c is on par than any other non-Apple product on the market OR that the iPhone 5s is the most advanced phone ever created – the perception is that Apple can’t tie its shoes without Steve Jobs as Apple has not released something since his passing two years ago that can be considered a new category.
In October, we’ll see new iPads and iPods. In November, we’ll see an updated Apple TV with a new user interface and App store specific to TV. Wall Street will not be impressed with those either. However, iPod was 2001, iPhone was 2007 and iPad was 2010 – that’s a lot of years in-between those innovations. Wall Street has never been known for being patient.
What I look for are the sales numbers and the contracts with China Mobile and NTT Japan (both were iPhone hold outs) but can be corrected with an iPhone 5c. I would be very surprised if the Apple vs. Android numbers outside of the US do not look different 6 months from now.
Just something to tuck away…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University