In the eyes of Apple zealots, it seemed if yesterday would never come; the day when we would finally see the iPhone 5. Well, it finally arrived and to my surprise is was EXACTLY as expected – more on that in a moment.
In general, everyone was pleased with the specs and the press coverage. One journalist has even called it the new “gold standard” for smartphones. Here’s a round up:
-Review from Mashable
-Mashable chart comparing iPhone 5 to its three closet competitors
-Apple 2.0 listing of all the stats/facts/details from yesterday’s event
-Apple 2.0 compiled commentary from the Wall Street Analysts
-Minute by minute how the Apple’s stock reacted yesterday afternoon
-90 Second version of the Keynote
-Full 90 plus minute version of the Keynote
-Apple Inc. video of iPhone 5 and all its features
Back to my earlier comment, what was missing from yesterday’s keynote was “surprise.” Pretty much everything – at least all the major specs – were strategically leaked to the press well in advance. The only real surprise, other than a incredibly improved iPod touch, is the rapid and aggressive rollout of this new phone – Apple’s biggest launch in the history of the company.
What makes yesterday so surprising was that in more than one interview earlier this year, CEO Tim Cook said Apple was going to “double-down” on secrecy. If yesterday is the “new normal” then where was the “doubling down?”
Only a few possible explanations can explain Apple’s new-found opening up: (1) CEO Tim Cook is moving away from Steve Jobs-like secrecy and the “doubling down” is nothing but lip service, (2) iPhone 5 is “too big to fail” as a percentage of Apple’s overall revenues and Mr. Cook is risk-adverse, or (3) Mr. Cook is very, very, very concerned with competition and all the leaks to the press were more to the other players in this sandbox. Not that I believe any of these three are mutually exclusive but nonetheless, how Apple behaves with new product launches is something to follow in the coming months. Next up…something in October.
Something to think about today
Associate Professor of Marketing
Stillman School of Business
Seton Hall University