I’ve said it more than once and I will say it 100 times more: “less than 10% of total communication is actual words coming out of your mouth.” If you want to be persuasive, do not neglect non-verbal communication.
In an excellent post that I had to share, Julie Bawden Davis detailed “5 body language poses that can sabotage your success.” Item #4 on the list is eye contact and of all the non-verbal communication we give, I have always stressed that eye contact is the most critical.
Check out all 5 today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University