As part of my deep dive into Twitter this year, I’m always on the lookout for interesting “How To” or “What is” or “Insider Tips” articles that accurately describe Twitter. The other day, one of my MBA students Jon O’Sheal sent me a good one that details how Twitter changed one fan’s means of getting sports info (click here for article).
Although these nine points are applied to sports in this article, one could easily substitute the sports exemplars for any other special topic of interest (e.g., politics, art, cars, social media, etc.,) to gleam a nugget or two.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University