It’s that time of the year on University campuses where professors have their students working all kinds of weird and wonderful projects. I’m no exception and the following is a list of excellent social media links, which I feel are excellent, reads (meaning excellent benchmarking articles for their social media projects).
Even if you do not have a project due before the end of the semester, I am sure there are a number of nuggets to pull any of these articles. Enjoy!
Associate Professor of Marketing
Stillman School of Business
Seton Hall University