Persuasion is a linchpin in so many verticals: leadership, networking, selling, teaching, etc – so it is not a surprise that I search for excellent persuasion nuggets 24/7. I love the Harvard Business Review podcast and yesterday, Jonah Berger of The Wharton School at the University of Pennsylvania was on to chat about his book Contagious: Why Things Catch On. I have blogged about Professor Berger in the past and Contagious is on my suggested books for the summer.
Check it out when you get a chance as I guarantee there’s a persuasion nugget or two for you today.
Associate Professor of Marketing
Stillman School of Business
Seton Hall University