Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!

Hola Todos!

In the fall of 2003, my Department Chair asked me to create “some kind of e-marketing course” because all the students were talking about the Internet so I happily did for the Spring 2004 semester. Even though the syllabus had some sort of official business school title (the title as changed multiple times since 2004), I call this experience the “Dr. Dan-o Course” as it was entirely dreamed up inside of my head.

I love this course and I’ve taught it at least once per year since I created it. Each time, I take a deep dive into the cutting edge and make changes, adding new articles and topic areas. This year, 25% of the articles are new (click this link Dr. Dan-o Class) to check out the revised reading list.  For those of you who not have this experience, I’m sure there will be at least a dozen or so articles on this syllabus that you will love.

Enjoy!

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Director, MBA Program

Stillman School of Business

Seton Hall University

 

2 thoughts on “Dr. Dan-o’s Social Media/Digital Marketing/1-to-1/CRM/Web 2.0/Interactive Marketing/Co-Creation of Value Course: New Readings for the 2017 Edition!

    • How are we doing Nelson and thanks for the interest. I’m sorry I did not do a great job posting the articles. When you click the link on the blog post, it brought you to another page where I assume you wrote the comment above. Highlighted in blue on that page is the link “Dr. Dan-o’s Class” – that’s where you will find the articles.

      I hope this is helpful.

      best
      Dr. Dan-o

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