Curiosity: The Not-So-Hidden Talent of Steve Jobs

Hola Todos!

I have written on the power of curiosity (here and here) before here on DigNuggetville and it never surprises me how often this theme comes up in my search for nuggets; particularly the “why” question.

The other day, I was listening to “The Lost Interview” by Robert X. Cringely who had interviewed Steve Jobs in 1995 for an excellent documentary that aired on PBS titled “Triumph of the Nerds.”

In the interview, Robert asked Steve:

 “You’re were 21 – you were a big success – you sort of done it by the seat of your pants – you don’t have any particular training in this (he was referring to strategic management). How do you learn to run a company?”

Jobs paused for 10 seconds and then says:

 “Throughout the years in business, I found something which was… I always asked ‘why you do things’ and the answers you invariably get were ‘Oh that’s just the way it was done.’ Nobody knows why they do what they do.  Nobody thinks very deeply in business.  That’s what I found.” 

Jobs goes on to give an example of early accounting practices at Apple.  Finishing up, Jobs says,

“So in business, a lot of things are done….I call it folklore. They are done because they were done yesterday, and the day before, and so what they means is if you are willing to ask a lot of questions, and think about things and work really hard, you can learn business pretty fast.  It’s not the hardest thing in the world.”

Robert says:

“It’s not rocket science.”

And Jobs confirms:

“It’s not rocket science… no”


Something to think about today…


Best regards,

Dr. Dan-o


Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University








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