Apple Maps, Smartphone Survey, Campbell Soup Going Digital and Other Interesting Stuff

Hola Todos!

I have been quite busy over the last week so today’s post is more of a round-up of interesting articles.

I was reading Philip Elmer-DeWitt’s Apple 2.0 blog the other day and I feel he offered the best explanation to why Apple pulled the plug on Google maps.  I think more interesting is Apple’s C-suite of old is more to blame than Apple’s C-Suite of new.  Why didn’t this happen with iPhone 3Gs or iPhone 4G?

On another topic, we often talk about when markets switch from pure growth and shift to a mature marketplace that is zero-sum.  This link, also from Apple 2.0, adds to the growing evidence that the smartphone marketplace is getting closer to becoming mature.

Staying on the Apple theme, here’s a solid argument to why iPhone 5 opening weekend wasn’t as soft as everyone thought.

The history of computing in fewer than ten slides?  That’s a link checking out.

Campbell Soup’s CEO Denise Morrison has made digital media a top priority and Adam Kmiec, global head of digital marketing & social media at Campbell Soup Co., will get it done.  Campbell Soup, “will become the most digitally fit [consumer packaged-goods] organization in the world,” says Mr. Kmiec.

I’m consistently following Yahoo and everyone is curious to see what Yahoo will become once its irons out its strategy.  Now I wonder what acquisitions CEO Marissa Mayer will do with the Alibaba cash.

Finally, they may be the CEO but they are not very social; a great article from Harvard Business Review on why CEO’s don’t tweet.

 

Lot’s to think about today…

 

Best regards,

Dr. Dan-o

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Navigating the Social Media Maze

Hola Todos!

Journalist Michael McDermott contacted me awhile back to discuss the wild, wild, west world of social media.  He was putting together an article for Comcast employees that would be associated with Inc.com.

I thought he did a fine job examining the multiple perspectives of social media including emphasizing the two-way nature as well as stressing metrics.  No surprise to the DigNuggetville readers that I highlighted a bottom-up perspective as I have in many presentations.

This is a good one to forward along to co-workers who are get getting their feet wet in this cloudy pool we call social media.

Something to think about today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Assocaite Professor of Marketing

Stillman School of Business

Seton Hall University

 

Market Orientation: Best Buy is NOT Market Driven nor Market Driving

Hola Todos!

Echoing a popular theme on DigNuggetville.com, perhaps the non-market orientated stories make better articles.  Either way, I just see them almost everywhere I read.  Last week it was Nokia (click here).  This week, its Best Buy.

I was reading this morning on CNNmoney.com and here’s another firm in a downward spiral – Best Buy (click here).  Once the poster child for market orientation, now internal power struggles as well as plain stupidity may be Best Buy’s downfall.

Something to think about today…

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Twitter’s Business Model?

Hola Todos!

Beyond Yahoo and the “What is Yahoo?” question, the other “billion” dollar question frequently discussed in the business press is “What is Twitter’s business model?” To be honest, a simple answer to that question does not exist.

A new flurry of articles sprang up after Twitter announced in late June that Twitter will soon have “stricter guidelines” around how much latitude independent developers will have to build applications on top of Twitter (e.g., its API). At the same time, LinkedIn announced it no longer had permission to include Twitter streams inside of the social network (click here for more detail from Reuters).

In sum, it appears Twitter is on the move to towards an “advertising” dominant model as they clamp-down on how and where Twitter’s content – the stream of Tweets – is viewed by users (e.g., controlling the where the eyeballs see Tweets).  Twitter’s 140 million monthly active users collectively publish 400 million Tweets daily and CEO Dick Costolo believes Twitter will have a $1 billon dollar ad business by 2014.

Recently, I listened to John Gruber’s “The Talk Show” podcast (from approximately the 28:00 to the 1:03:00 min mark – click here) with guest Dan Frommer and they dumped a healthy hump of skepticism on this strategy (click here for Dan Frommer’s detailed commentary on his blog SplatF).

While Twitter is just 6 years young, the pressure is on for Twitter to develop a sustainable business model.  For the past 18 to 24 months, the leaders at Twitter still have not convinced any of their constituents (e.g., the business press, advertisers, geek professors like myself, etc) that they have a business model that is both scalable and sustainable.  I expect to see more announcements/refinements from Twitter by year’s end.

Something to think about today…

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

The Next Battle: Google’s Play vs. Apple’s iTunes

Hola Todos!

As you know, one of my most recommended Apple blogs is Philip Elmer-DeWitt’s Apple 2.0 blog on CNNmoney.com.  In one of his recent posts, Philip forecasts a new war brewing between Google and Apple of online marketplaces (click here).

It’s a must read but here a few interesting tidbits:

“But there was one announcement that should give Apple pause: The rebranding of the Android Marketplace into Google play. It’s no secret that the Android platform — despite its dominance in terms of smartphones sold — has been struggling to hold its own against Apple’s iTunes. Although Android has nearly caught up to Apple in the sheer number of available apps (650,000 vs. 600,000), in almost every other respect it trails far behind. iTunes users listen to more music, buy more apps, keep them longer, look at more ads, purchase more products and generate far more revenue ($1.9 billion in fiscal Q2 alone).”

Check it out when you get the chance.

Best regards

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

LinkedIn Missed the Boat: Microsoft Buys Yammer

Hola Todos!

The headline I heard this morning on NPR (read full story from CNNmoney.com, click here) did not surprise me – Microsoft Buys Yammer – but at the same time, I’m disappointed in LinkedIn.  Perhaps LinkedIn did not have the cash (although it could have been an all stock deal) or they did not see a strong business model in Yammer or they could have been strategically asleep (perhaps) – regardless, LinkedIn missed the boat on this opportunity.

Yes, LinkedIn is the best B-to-B social network going (I’m a big user) but at the same time, LinkedIn should not be so myopic (click here) and just define itself as a massive, digital, and interactive Rolodex.

In my eyes, LinkedIn should position itself towards digital services that are B-to-B.  Yammer would have been a nice fit.  WebEx would be an excellent premium service to LinkedIn users.  Even live chat to have a team meeting among multiple members would be a nice service to offer its users.  What about Ning?  Microsoft bought Skype a while back for $8.5 billion and I was thinking these same myopic thoughts about LinkedIn.  However, at the time LinkedIn was not a public company and $8.5 billion is a ridiculous amount of cash to spend on a firm that did not have a strong positive net cash flow.

The lesson is:  if a firm defines itself to narrowly (e.g., myopically), the firm could find its business out of flavor in the near future.  Monster.com and CareerBuilder.com are both struggling at the moment because the business that they defined for themselves 5 to 8 years ago isn’t viable to today’s marketplace because of LinkedIn.  I just hope that LinkedIn does not find itself in the same predicament 5 or 8 years from now.

Something to thing about today…

Best regards

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

The Apple WWDC Round Up: What did I get wrong?

Hola Todos!

I’ve been crazy busy over the last four weeks so DigNuggetville has been quiet for a little while.  Things are starting to settle down so the nuggets on DigNuggetville will begin to flow again.

This has been a big week for Apple so far.  WWDC is one, if not, the largest event of the year for the team in Cupertino.  The reviews have been strong for all the software and hardware debuts – especially for Apple Maps, Siri updates, Facebook integration and especially the new Retina MacBook Pro.  The following are a few of the best links from Monday and Tuesday.

-For a 90-second video overview of Monday’s keynote (click here)

-For a play-by-play analysis of Monday’s keynote (click here)

-For an overview of how the major financial analysts viewed Apple’s new offerings (click here)

-For an interesting story on how Apple snubbed Google (click here)

On a final note, I have to come clean on this one.  I truly, and incorrectly, thought we were going to see a new Apple TV OS yesterday.  Perhaps I was reading too deep into the tea leaves (see story on Forbes.com – click here) or it was just too soon.  A few other journalists and analysts believe in the latter with multiple comments in the 3rd link listed above including ISI’s Brian Marshall stating, “…we believe presentations by Tim Cook along with senior executives (e.g., SVP of Worldwide Marketing Phil Schiller, SVP of iOS Software Scott Forstall, etc.) did a solid job keeping the AAPL faithful satisfied. While some may have been mildly disappointed that a new Apple TV OS was not introduced, we believe AAPL wanted to focus attention on the Mac platform which is positioned to continue taking (market) share.”

Finally, an excellent article describing the DNA for a future Apple’s TV OS is already in front of our eyes with AirPlay (click here).

Enjoy!

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Digital Media Nuggets Roundup from Mashable

Hola Todos!

It’s always great when a whole pile of nuggets is easily and neatly arranged for us to dig into.  The following article from Mashable titled “44 New Digital Media Resources You Might have Missed” (click here) has excellent stuff including “9 Social Networks for Sports Fans,” “5 Tips for Creating and Maintaining Customer Loyalty,” “15 Essential Twitter Chats for Social Media Marketers,” and “7 Lessons from Content Marketing’s Greatest Hits.”

When you get a chance, check those out those, as well as, 40 other nugget-worthy links.

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Instragram is off the Market, Who’s Next to Get Purchased?

Hola Todos!

The blogoshere is still talking about the Facebook-Instagram deal but the discussion has also shifted to exploring….who’s next?  The following article from Mashable (click here) is solid as it identifies nine prospects.  No surprise that Path is #1 but its always great to get a round up article for learning about developing players in the field.

Enjoy!

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Has Yahoo Finally Found its White Knight? Surprise! Its Yahoo’s CEO

Hola Todos!

Yahoo has been an interesting company to follow as of late.  Late last year, I wrote that I was sick of the “who was going to buy Yahoo” stories in the popular business press and instead advocated that Yahoo save itself (for full post, click here for “Yahoo Should buy Twitter and than merge with AOL”).

That said, current CEO Scott Thompson has only been on the job for about three months now, yet, we believe he’s finally charting Yahoo on a path towards some specific strategy; something former CEOs Carol Bartz or co-founder Jerry Yang never did.  Although some elements of the new direction have been trickling out in the press, we should see the entire plan sometime next week when Yahoo reports its Q1 earnings.

Here what we know (click here): Thompson is cutting about 2,000 employees or about 14% of Yahoo’s workforce.  Beyond the balance sheet boost this will eventually create, the main purpose of this overhaul is to streamline the massive sprawl of Yahoo’s portal.  Most important, Thompson has finally directly answer the question that I, as well as, so many other strategists have asked over the last 5 to 8 years: What is Yahoo?  In Thompson’s view, it’s a media company and he wrote in a memo to Yahoo employees: “Our online media presence has long been our company’s clearest competitive advantage.”

What I also found interesting was Yahoo’s massive user base.  Yahoo’s network of sites is the third largest in the U.S., trailing only Google and Microsoft according to the latest data from traffic tracker ComScore. In February 2012, Yahoo’s network had 174 million unique visitors, even more than Facebook’s 159 million. WOW!

Now that Yahoo is only a clearly defined path as a media company, Yahoo and it’s new CEO must avoid the mistake of previous CEOs who guided Yahoo on a path to nowhere. Once the Internet’s first and largest Web portal, 17-year-old Yahoo has lost its edge in nearly every area to newer, nimbler rivals.

Thompson must get ahead of in some key areas before major competitors also claim those market places.  Two easy developing areas are mobile advertising and social browsing services like GetGlue or Miso.  The mobile advertising space has been hot in the last six to nine months with Google, Apple and other gobbling up the main players although a few smaller firms still remain and could be had at a good price.  Perhaps more promising are the social browsing sites such as GetGlue and Miso which allow users to actively participate in their favorite TV shows, movies and other verticals such as books, restaurants, stocks, etc. We know Facebook just dropped $1 billion on Instgram.  For $1 billion, Yahoo could buy 2 or 3 hot mobile commerce firms that could not only complement their new media content strategy but also chart Yahoo towards strong future growth.

Something to think about today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University