Brian Solis: What is the Future of Business?

Hola Todos!

Last night, I went to the Old City section of Philadelphia for the Philly Tweetup w/Brian Solis. Brian was in town to talk about his new book “What is the Future of Business?” My current and past students will understand this immediately when I say… this is a strategy book.  Brian lays out the why much more than the how – the idea is for the reader to start their journey (e.g., their Hero’s Journey) to apply the how.  I read the first three chapters last night and I enjoyed the message and the design (and I mean design as the book was designed from front to back).  I thought the early chapters were sharp as they have a strong focus experience – particularly – the customer experience.

This is something to check out today…

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

Chief Executive of the Week: Sheryl Sandberg

Hola Todos!

Without question, this has been Sheryl Sandberg’s week.  She started the week on 60 Minutes, NPR, then continued on to pretty much every major media outlet on the planet – and rightfully so.  Sheryl’s book – Lean In – addresses a very important topic in the workplace as men still hold the vast majority of leadership positions in industry and government.  Her goal is to empower women and she offers a number of commonsense solutions in the book.  If anyone is going to make a difference on this issue, it will be Sheryl as she has the ear of many leaders.

Something to keep tabs on this year…

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

Steve Jobs Summary: The Life Story from Wired Magazine

Hola Todos!

I guess the understatement of the day would be to say that Steve Jobs was a complicated man.  That said, Ben Austen of Wired Magazine (click here) is the latest to try and describe the “gospel and the antigospel” of the man that even after 10 months after his death, still transfixes those in the Valley and beyond.  It’s an excellent read.

Beyond this article, Walter Isaacson’s authorized biography of Steve Jobs provides the best account of the life of Mr. Jobs.  Malcolm Gladwell did an excellent summary in The New Yorker for those who want a Cliff Notes version (click here).

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

How To Make Wise Choices

Hola Todos!

Continuing our theme for the week, book recommendations and/or TED sessions, I’m going to do both today.

One of the best books I’ve read this year is The Art of Choosing by Columbia Business School professor Sheena Iyengar.  Professor Iyengar is social psychologist and one of the world’s experts on choice.  In her excellent TED talk (click here), Professor Iyengar gives us four techniques to deal with choice overload.

Something to think about today…

Best

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

Dan Ariely Book Summary by Jon Haverly

Hola Todos!

The topic of behavioral economics has seen some excellent books reach the popular press in recent years and no question one of the best authors in this bunch is Dan Ariely.  I’ve seen Dan present a few times during my time up in Boston and he truly captivating.  His first book, Predictably Irrational is one of my Top 10 recommendations.

Professor Ariely’s third book, The Honest Truth About Dishonesty: How We Lie To Everyone – Especially Ourselves, was recently released and Jon Haverly has a detailed review on his blog (click here).

Enjoy!

 

Best

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

The Power of Story: Another View

Hola Todos!

My nugget-radar is always up searching for information on the strategic use of storytelling.  While going through the multitude of LinkedIn groups posts the other day, I found a solid nugget from Stanley K. Ridgely, Ph.D., a management professor at Drexel University who also runs a professional blog centered around delivering business school presentations (http://www.ihatepresentations.com/).

In a recent blog post titled, “Science Backs Storytelling?…Yes!”  (click here for full post), Professor Ridgely offers a few tips for adding storytelling elements to a presentation to make them more effective.

What caught my attention in the blog post was the mention of a book by Kendall Haven called Story Proof: The Science Behind the Startling Power of Story I had not heard of.

In his blog post, Professor Ridgely details, “In this book, Haven compiles a wealth of sociological stories that inform us exactly what is meant by “story,” the source of its power, and then makes a compelling case that stories work so well because our brains are hardwired to learn most effectively from story-based narratives.  The mind-boggling and extraordinary truth is that each and every one of thousands of original sources agrees that stories are an effective teaching and learning tool.”

Check out the full blog post when you get a chance.  I’m going to get my hands on a copy of that book.

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

Steve Jobs Book Summary by Adam Lashinsky

Hola Todos!

It seems if Apple is always in the news but I guess that’s par for the course when it’s the world’s most valuable company and Apple will be releasing the latest version of their iPad on Wednesday (click here for a rumor roundup – I hope its more than 1 iPad).

Malcolm Gladwell did an excellent summary of Walter Isaacson’s book in the New Yorker (click here) previous discussed on DigNuggetville.  Recently, Adam Lashinsky, Sr. Editor at Large of Fortune Magazine, also wrote an excellent book titled “Inside Apple.”  In two recent previews/summaries, Mr. Lashinsky highlights the depth of secrecy Apple keeps inside its corporate walls (click here) and three lessons other companies can learn from Apple (click here).

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, PhD

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

25 Excellent Social Media Books

Hola Todos!

I hope we are all gearing up for the holidays.  As you noticed, there have been fewer posts on www.dignuggetville.com over the past few days as its finals time and I need to take care of my classes/Seton Hall responsibilities before the blog.  I will have one or two more posts before Christmas and then I’ll be 100% unplugged during the week break before the New Year.

That said, I always like to read something good in between semester and the following link (click here) has some excellent book recommendations.  Take a peek when you get a chance, as I’m sure you’ll find something “nugget” worthy.

Best regards,

Dr. Dan-o

 

 

Steve Jobs book Summary by Malcolm Gladwell

Hola Todos!

There’s not much to go wrong with the story found at this link (click here).  It’s from one of my favorite blogs (Apple 2.0), with information from one of my favorite writers (Malcolm Gladwell), and about one of the most talked about topics in the past four weeks (Steve Jobs biography).  I usually read a book or two in between semester and the Jobs biography looks like an obvious candidate but it’s always great to have a “Cliff Notes” version of a 630-page book.

Click here for the “Cliff Notes” version.

Best regards,

Dr. Dan-o 

 

 

 

 

Jeff Jarvis Talks to us about “Sharing” and Publicness”

Hola Todos!

There is no question that Jeff Jarvis’ book “What Would Google Do?” is one of my Top 5 book recommendations in the last five years. As you know, Jarvis is the captain of one of the most popular blogs focusing on the Internet and media – Buzzmachine.com. In addition, the former journalist (e.g., among past journalist positions – he was the creator and founding editor of Entertainment Weekly) is a faculty member at the City University of New York Graduate School of Journalism in NYC. His new book is called “Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live” A video and the Amazon info describing the book can be found here.

To be honest, I have not seen a copy of the book yet so I’m only going on this reputation and the review but the review and the topic sure seem like it would be something I would like to check out.  From what I read in the review, it seems Jarvis wanted explore how sharing on the Internet (e.g., Facebook, Linkedin, Twitter, etc.,) can impact your one’s life and society.  We talked in class about the lack of true privacy we no longer have because of the Internet; we now live more and more in the public space (e.g., we share photos, videos, purchases, knowledge, friendships, locations, and lives.)

First, Jarvis does a condensed history lesion on disruptive innovations such as the camera and the printing press.  In addition, Jarvis interviews some heavy weights in the industry: Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Twitter’s Evan Williams among others. There’s even an interesting thought calling the Internet “The Eight Continent.” In closing, “Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways—how we manufacture and market, buy and sell, organize and govern, teach and learn.” I’m sure there will be a number of reviews in the popular press given his popularity so keep a look out in the next 2 to 3 weeks.

Best

Dr. Dan-o