Hola Todos! I knew this would happen someday (I always thought the feature article would be about Proctor & Gamble but Nike is an excellent exemplar too). I’ll let the quotes speak for themselves (click here for full article): “Nike’s spending on TV and print advertising in the U.S. has dropped by 40% in […]
Apps, Pinterest, Human as Brand, Apple CLV & Potpourri
Hola Todos! I had a crazy/nutty/busy last week so I did not get a chance to read much – or as least read as much as I usually do. Moreover, classes are in full swing so we a plethora of different conversation threads active among us. I love to add fuel to the fire so […]
Super Bowl Ads – At $166,667 a Second
Hola Todos! I hope you all enjoyed the game. Congratulations goes out to Giants and Eli fans and sympathy to the Patriots and Tom fans. (Us Eagles fans know how you feel Boston fans). However, congratulations should also go out to NBC/Comcast for selling out (early) all 54 of those $3.5 million dollar ads we […]
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