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Nike is in the Vanguard – AGAIN – This Time with Digital & Interactive Advertising

February 23, 2012 By Dr. Dan-o 1 Comment

Hola Todos! I knew this would happen someday (I always thought the feature article would be about Proctor & Gamble but Nike is an excellent exemplar too).  I’ll let the quotes speak for themselves (click here for full article):   “Nike’s spending on TV and print advertising in the U.S. has dropped by 40% in […]

Filed Under: Advertising, Internet, Web 2.0/Social Media Tagged With: Nike

Apps, Pinterest, Human as Brand, Apple CLV & Potpourri

February 13, 2012 By Dr. Dan-o 2 Comments

Hola Todos! I had a crazy/nutty/busy last week so I did not get a chance to read much – or as least read as much as I usually do.  Moreover, classes are in full swing so we a plethora of different conversation threads active among us.  I love to add fuel to the fire so […]

Filed Under: Advertising, Apple, Internet, Loyalty, Web 2.0/Social Media Tagged With: Apple, Apps, GetGlue, Human as Brand, Pinterest, Twitter

Super Bowl Ads – At $166,667 a Second

February 6, 2012 By Dr. Dan-o 2 Comments

Hola Todos! I hope you all enjoyed the game.  Congratulations goes out to Giants and Eli fans and sympathy to the Patriots and Tom fans.  (Us Eagles fans know how you feel Boston fans).  However, congratulations should also go out to NBC/Comcast for selling out (early) all 54 of those $3.5 million dollar ads we […]

Filed Under: Advertising Tagged With: Super Bowl

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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