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The 2014 Super Bowl Ad Round-UP: Plenty of Surprises

February 3, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! The Super Bowl is one of my favorite nights of the year on Twitter and I spent most of the night on the #adbowl hashtag.  Since the game was such a blow out, much to Microsoft’s surprise when they created a great spot but then selected a 4th quarter slot, I feel more […]

Filed Under: Advertising, Web 2.0/Social Media Tagged With: Super Bowl

Did Apple Just Show Us the iWatch?

May 28, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! I was listening to NPR this morning on the way to Seton Hall and I heard an interesting Apple story.  To make a long story short, Apple seems to have found its mojo again with its most recent “Every Day” advertising campaign.  First, we got the “Every day, more photos are taken with […]

Filed Under: Advertising, Apple Tagged With: iWatch

Social Media Promo vs. Super Bowl Promo: Who Wins?

May 8, 2013 By Dr. Dan-o Leave a Comment

Hola Todos! At first glance, the results from this study is exactly what I’ve been preaching in my social media classes:  new media (e.g., the interactive, two-way social kind) is much better than traditional media (e.g., the one way, untrackable, I don’t know what I’m getting for my money kind). As I have mentioned a […]

Filed Under: Advertising, Facebook, Twitter Tagged With: Super Bowl

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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