Hola Todos! I was listening to NPR this morning on the way to Seton Hall and I heard an interesting Apple story. To make a long story short, Apple seems to have found its mojo again with its most recent “Every Day” advertising campaign. First, we got the “Every day, more photos are taken with […]
Social Media Promo vs. Super Bowl Promo: Who Wins?
Hola Todos! At first glance, the results from this study is exactly what I’ve been preaching in my social media classes: new media (e.g., the interactive, two-way social kind) is much better than traditional media (e.g., the one way, untrackable, I don’t know what I’m getting for my money kind). As I have mentioned a […]
More Than Just Clicks: Where is the Social ROI?
Hola Todos! A friend forwarded me this link yesterday from TechCrunch highlighting comments from the TechCrunch Disrupt NY conference. At the event, senior advertising managers from Google, Facebook, and Twitter discussed/argued the value of digital advertising. Surprisingly, the panel spent more time discussing the value of a click than anything else. Not surprisingly, the three firms […]
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