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Nugget Keyword Dictionary – What is Click Bait?

August 4, 2014 By Dr. Dan-o 1 Comment

Hola Todos! I was reading an interesting article on the Apple 2.0 blog and much of the discussion focused on Click Bait.  The Urban Dictionary defines Click Bait as, “An eye catching link on a website which encourages people to read on. It is often paid for by the advertiser (“Paid” click bait) or generates […]

Filed Under: Advertising, Keyword

RE2PECT: One of the Best Ads of the Year

July 16, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! Yesterday, Nike’s tribute ad to retiring Yankee legend Derek Jeter was buzzing all around the blogosphere – and rightfully so.  It is without question, one of the best ads of the year. Even at 90 seconds, I watched it once and then I immediately watched it again. Created by famed agency Weiden + […]

Filed Under: Advertising

Mondelez Transitioning to Digital

March 3, 2014 By Dr. Dan-o Leave a Comment

Hola Todos! More and more marketing firms are switching their advertising dollars from traditional media to digital media.  Here were my thoughts from a previous DigNuggetville post on Nike:   “I have been singing this song for the past 3 to 4 years now: the decline of traditional shotgun mass-marketing national TV advertising and the […]

Filed Under: Advertising, Web 2.0/Social Media

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
View Dr. Dan-o's profile on LinkedIn

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