Last night, I went to the Old City section of Philadelphia for the Philly Tweetup w/Brian Solis. Brian was in town to talk about his new book “What is the Future of Business?” My current and past students will understand this immediately when I say… this is a strategy book. Brian lays out the why much more than the how – the idea is for the reader to start their journey (e.g., their Hero’s Journey) to apply the how. I read the first three chapters last night and I enjoyed the message and the design (and I mean design as the book was designed from front to back). I thought the early chapters were sharp as they have a strong focus experience – particularly – the customer experience.
This is something to check out today…
Daniel M. Ladik, Ph.D.,
Associate Professor of Marketing
Stillman School of Business
Seton Hall University