Brands, Brands, Who Owns the Brands?

Hola Todos!

I need to apologize for the radio silence for the past few weeks.  It’s summer and summer is all about being outside.  We also had an incredible vacation to Puerto Rico for some R & R.  But the main reason DigNuggetville has been quiet (but not my Twitter stream) has been the World Cup – I’m totally addicted as I have been since 1982 when I saw Italy win it all.  I’ve watched better than 80% to 90% of the matches and if you include highlights, I’ve seen them all.  This Tuesday and Wednesday afternoons, as well as, Sunday are BLOCKED for the semifinals and final matches.

That said, one of my Seton Hall students, Zachary Joback, sent me an interesting email over the weekend:

Hey Dr. Dan-O,

I was on Facebook and found this cool picture of all the major brands and who owns them all. Thought you’d think its cool and / or could use it in your classes. Also, here is a link to the page for some other cool graphics you can use.

I agree Zach – this is cool stuff.  Most of the time, infographics present some weak material via social media in a user-friendly graphical way; sort of like a quick sugar rush from a candy bar that the feeling doesn’t last.  These, however, are much better than most.  While not perfect, these infographics do a nice job of illustrating the myriad of brands and the few firms that really own them.

Something to check out today… 


Best regards,

Dr. Dan-o


Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

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