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Body Language Can Kill Your Interview (or Sale)!

February 22, 2013 By Dr. Dan-o 2 Comments

Hola Todos!

For those of you who have been tortured in one of my professional selling classes, you have heard me say, “less than 10% of total communication is actual words coming out of your mouth.”  In other words, your body language, your tone of voice, and your eye content are more important than the actual words you use in an interview or a client meeting.

Translation:  you can say everything right and still screw up the meeting!

The following article emphasizes this very point – particularly the eye contact.  In my opinion, non-verbal communication is one of the most overlooked elements in relationship building.

Something to think about today…

 

Best regards,

Dr. Dan-o

 

Daniel M. Ladik, Ph.D.,

Associate Professor of Marketing

Stillman School of Business

Seton Hall University

 

 

 

 

 

 

 

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Filed Under: Sales, Sales Force Management Tagged With: Non-Verbal Communication

Trackbacks

  1. The Do’s and Don’ts of Interviewing: Tips & Skills says:
    April 23, 2013 at 12:32 pm

    […] – Common non-verbal interview mistakes (I’ve talked about this topic specifically in a previous DigNuggetville post) […]

    Reply
  2. If you want to be persuasive, DO NOT ignore your nonverbal communication says:
    September 12, 2013 at 9:05 am

    […] said it more than once and I will say it 100 times more:  “less than 10% of total communication is actual words coming out of your mouth.”  If you […]

    Reply

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Who Is Dr. Dan-o?

Dr. Dan-o (AKA Daniel M. Ladik, Ph.D) is an Associate Professor of Marketing in the Stillman School of Business at Seton Hall University in northern NJ. His main teaching and research interests include marketing strategy, personal selling and sales management, servant leadership, and web 2.0/social media.
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