For those of you who have been tortured in one of my professional selling classes, you have heard me say, “less than 10% of total communication is actual words coming out of your mouth.” In other words, your body language, your tone of voice, and your eye content are more important than the actual words you use in an interview or a client meeting.
Translation: you can say everything right and still screw up the meeting!
The following article emphasizes this very point – particularly the eye contact. In my opinion, non-verbal communication is one of the most overlooked elements in relationship building.
Something to think about today…
Associate Professor of Marketing
Stillman School of Business
Seton Hall University